The Importance of Triggers
A simple but very powerful diagram. Picle is an application that was released at SXSW this year. It allows users to take pictures and record sounds over them to create slideshows. A very barebones version of the app was released at SXSW. Picle gained almost 50,o00 users in a matter of days and then had to decide what next steps to take:
1. We can trundle along steadily making changes in the app improving the user experience and making the whole thing a lot more polished. However, this route is doomed to fail, while the experience may get better the inability to attract new users and expose the app to a new audience will result in Picle fading away into the digital ether. This scenario is represented in the rather upsetting looking line A.Or2. We stabilise the app and greatly improve the sharing features so that Picle is introduced to new audiences and users. Represented by line B.
I’m glad they’re going with emphasizing the sharing features. It’s the fastest way to seed your product and the inclusion of a viral trigger is low hanging fruit that can help bring in more users (especially with the advent and popularity of OpenGraph and frictionless sharing).
This is me, digitally.