Archive

Archive for the ‘Law Firms’ Category

Undefined Problems and Entrepreneurs

January 23rd, 2012 No comments

Law is a structured world. You have statutes, codes, and case law which provide an ordered way of thinking about problems down to their very elements. You are presented with a problem (a merger, a crime, a lawsuit) and you apply rules to the facts at hand to come to a solution.

Now, just because there are prescribed rules and an identified problems does not mean that this is an easy job. There’s a great deal of analytical thought, of wading through a myriad of facts and determining which ones are useful, which ones are harmful, and which ones are neither. It’s a job that requires judgment and skill.

But the problem solving is defined. You have an issue and you have a set of rules. And you pair the two together.

I’ve been reading about entrepreneurship a lot recently (seems to be the topic du jour on my Twitter feed). There’s a certain romanticism that has been attached to entrepreneurship. Some say that the best definition of entrepreneurship is this:

Entrepreneurship is the pursuit of opportunity without regard to resources currently controlled.

That’s interesting and concise. But I don’t think it gets to the root.

I think what sets good entrepreneurs apart is their ability to perceive a problem (an opportunity) and create a solution for it. Both parts are equally important but it is the ability to perceive a problem that is most challenging. It calls for keen observation of the world with an eye directed towards making things better. It requires looking at the world as it is and then looking at how it could be. It’s about seeing dots that exist in the present and future and drawing lines between them, seeing a path.

The best lawyers, like the best entrepreneurs and the best marketers, all have the ability to do this. Existing frameworks bend to their will and they reach something beyond (really trying to limit the hyperbole here…but it’s true).

Analytical thinking can be taught. Frameworks can be built. But vision is unteachable.

Hello New World

October 20th, 2011 6 comments

Starting on Monday, I’ll be working at a social media marketing agency.[1]

In a non-legal capacity.

After 7 years of legal work[2], I’m branching out and moving into a new arena. 

The full impact of the last three sentences hasn’t really hit me and settled yet. I started the process of making this move over 7 months ago (and have been thinking about it for a good deal longer), but the immediacy of it is really only hitting me now that it’s real.

I can’t really capture in words how excited I am. If you’re reading this blog and if you know me at all, you know that I’m fascinated by and unbelievably interested in how the Internet is affecting us and changing how we connect with each other. Now, I get the opportunity to work in that field every day. It’s amazing.

At a fundamental level, I’m not sure if I ever had that sort of passion or enthusiasm for the law. Don’t get me wrong, I enjoyed lots of the components of being a lawyer. But I don’t think that liking those components added up to liking the job of being a lawyer. Antitrust law is unique in that you immerse yourself in the business of your client so that you can figure out their market and how their business operates. Reading through documents[3], I found myself wanting to be on the other side of things – to be working at a company, helping to build things. Law is reactive. I wanted to be active. This was an incredibly tough decision. Walking away from something that you’ve dedicated a large part of your life to is never easy. But when you know, you know. And it only gets harder the longer you wait. Plus, I’m not thinking of this as shutting the door on anything. I’ll always still have my J.D.[4] and be a member of the bar, so maybe I’ll find a way to combine these pursuits that make up my life. 

But I wouldn’t trade the last 7 years for anything. Law school was great[5]. It gave me a chance to figure out how I think. And it taught me that process never really ends. More importantly, it taught me to think critically about situations that I face and that asking questions is the best way to get to a solution. Practicing the law, though it isn’t for me, has also taught me a lot. It’s taught me how to work under pressure. How to work for demanding individuals. How to handle a flood of information. It’s taught me that the most important thing you can do at any job (and maybe in life also) is to do your best to make things easier for other people. It taught me how to do real “lawyer” things, like take a deposition (easily one of the most fun/nerve-wracking things I’ve ever done) and help write a summary judgment brief. It’s taught me not to be intimidated and to feel comfortable finding and using my voice. It’s given me an unbelievable opportunity to learn about so many things – from the Sherman Act to how many parts of a cow are used by beef processors[6] to how concert deals are put together by promoters. And, of course, without the last 4 years I wouldn’t have met so many great people that have become friends and mentors. 

When I was in the early stages of this process, when I did the really tough work about deciding that a move out of the law was right for me, I did a lot of reading. I picked up a book called “How Disruption Brought Order”. Ostensibly, it’s a book about advertising. But it’s really about a way of thinking. There’s a quote in the book from the Steve Jobs’ commencement speech that has been shared a lot recently. 

Your time is limited, so don’t waste it living someone else’s life.

That had a strong impact on me. It’s not that I was forced into the law or that I did anything unwillingly – it’s that when I fully realized what being a lawyer is on a day to day basis, I realized it wasn’t for me. I went and found the rest of the speech and read it through.[7] And then I found this:

I’m convinced that the only thing that kept me going was that I loved what I did. You’ve got to find what you love. And that is as true for your work as it is for your lovers. Your work is going to fill a large part of your life, and the only way to be truly satisfied is to do what you believe is great work. And the only way to do great work is to love what you do. If you haven’t found it yet, keep looking. Don’t settle. As with all matters of the heart, you’ll know when you find it. And, like any great relationship, it just gets better and better as the years roll on. So keep looking until you find it. Don’t settle.

This is the first step along a new path. I’m confident and excited that this will be the right move for me. I’m looking forward to sharing it with you. Before I start on it though, I do want to thank everyone that’s been so helpful and supportive along the way. From family and friends who have helped me navigate this process – asking tough questions, being supportive when I really needed it – I can’t thank you enough. To new friends I made through this process, that took the time to get to know me and were generous enough to vouch for me and counsel me – I promise to pay it forward and make good on what you’ve said about me. 

 So, this is it.

Wish me way more than luck.[8]

 

Footnotes    (↵ returns to text)
  1. Attention
  2. Three years of law school and four years of practice.
  3. And trust me, I read through tons and tons of documents over these last for years. In fact, if my legal career were a movie, it would be called Lawyered: How I Learned to Stop Worrying and Love Document Review.
  4. But hopefully not all the debt that came along with it. Sallie Mae, I’m looking at you.
  5. Law school, however, is about as different from practicing law as you can get. I don’t think other graduate schools have as big a disparity.
  6. All of them.
  7. Commencement speeches have a weird power over me.
  8. Stolen from David Foster Wallace. As is this poorly executed footnote idea. Sorry, I just finished Infinite Jest.
Categories: Internet, Law Firms, Life, Marketing Tags:

Blawgs?

May 4th, 2011 1 comment

I think that the economic downturn over the past few years has made everyone hungrier.  Employees, businesses, investors – there’s a feeling in the air that you really have to get out there and attack the market if you’re going to succeed in any meaningful way.  For a while, there was a sense that business would come to you – that the good times would just continue rolling, that the bubble wouldn’t burst.  This is certainly what happened with big law firms built on a billable hour system that needed to be fed at all costs (but that’s a whole different story).  Anyway, when the recession hit, money dried up.

Now we’re rebuilding.  People looking for jobs have to find interesting ways to market themselves.  A resume and cover letter don’t get it done any more.  You have to network and, luckily, there are a million tools to help you do that.  Google search people you’re interested in, find them on Twitter or LinkedIn, start your own blog and/or tweet your own thoughts – it’s basically easy to show and prove.  You just have to put the work in.  And this isn’t just limited to people.  Businesses should have to work hard too.

Startups need to be active in all these various forms of media in order to get their name out there.  Hopefully you reach enough people and tip and people start talking about you.  Investors start talking about you.

Smart investors also do the same thing.  Signaling is important, so the smart investors advertise who they are working with, who they are investing in, what they think are the good ideas on the market right now.  That type of information flow attracts people with good ideas.

It seems to be the big established businesses that are slower to show their hunger.  Maybe its because institutional inertia makes it harder to adapt to the changing communications landscape.

Specifically, I don’t know why law firms don’t do a better job marketing themselves.  If I ran a firm, I’d be out front on social media to try and distinguish myself from competitors.  But there seems to be a hesitance about selling firm services.  Maybe its fear of running afoul of attorney advertising laws.  Maybe its a fear of putting things in writing and having people follow your advice.  But there are disclaimers that protect you from that.  And if there’s one thing that lawyers are good at it is writing for disclaimers. Maybe firms don’t see much marginal utility in entering this space – but then again, it doesn’t take that much effort to write up a couple of blog posts and run a respectable Twitter feed.  Maybe it’s the thought that legal issues are too complex and intricate to explain in a  blog post.  That’s also wrong.  If anything, we should be simplifying issues for people.

Again, this all comes down to signaling.  I think every firm should have a blog.  Tout the victories of your clients.  Talk about their business (the non-confidential and privileged stuff, of course).  Discuss recent developments.  Provide a few simple how-to’s (with disclaimers that people should actually consult an attorney for real legal advice).  Show people that you’re out there and involved.  Put something free out and you’ll be paid back ten-fold down the road.  Content shouldn’t be a problem and it can easily go beyond a “News” section on the front of the website.  Assign two attorneys in each group responsibility for blog posts on a rotating basis.  There are lots of groups.  Lots of issues.  Lots of ideas.

Some firms do an excellent job at this.  Twitter feeds, topical blogs…and, I bet, they drum up business.  There has to be some return on it.  And, at the very worst, you give your junior attorneys a forum to write our their thoughts on important issues.  With some guidance, this is a winning situation.

Categories: Law Firms, Marketing Tags: ,